The expansion of our marketing strategy would include:
- Improvements to the current web site content and functionality to ensure a current and compelling experience for members and those being introduced to the organization for the first time. The website serves as CAAT's online hub, for education, information sharing and fundraising during periods inbetween signature events.
- Expansion of our social media presence to more effectively share what our organization is doing and to support and create opportunities for dirent connections with our followers, with clear, simple calls to action to get involved in the work of CAAT by joining missions or through financial or in-kind donations.
- Expansion of our education and awareness materials (pamphlets, posters, and wallet cards) and increase distribution of that material.