This project will influence systemic change towards our broad outcome to increase the number of people who attend and participate in artistic and cultural offerings through 15 culturally/artistically diverse community breastfeeding art projects (dance & music, poetry, painting, sculpting, quilting, photography, traditional Aboriginal art, children’s art & scientific art) that will tour across IH region. This will increase awareness of breastfeeding among target vulnerable populations and public, teaching its importance and benefits. This supports behaviour change at the individual level leading to change in cultural norms and beliefs of the social system. The project will remove barriers to intercultural artistic expression by broadening working partnerships between artist, community agencies, IH and schools serving multicultural communities. This will provide new opportunities for the flow of knowledge, resources and social capital within the system.
Further, resource development such as an Art Catalogue, Teacher’s Guide, How-to-Guide, PowerPoint, online website, and a project evaluation led by UBC-O team, will provide evidence to support the value of art in improving health and encourage new ways of thinking about health through arts-based mediums. This will impact the authority flow of policy within the system by supporting BFI policy and practices within IH, and support the restructuring of health services to incorporate breastfeeding promotion into food security work.