The "West Kootenay Arts Collaboration Marketing Project" is a collaborative initiative to develop a digital marketing and planning tool for the arts and heritage sector in the West Kootenays. Funding is sought for the research and development of this digital tool, that will serve to improve the business operations of Kootenay based arts and heritage organizations, build community through the networking of arts related cultural activities, and make strategic use of new technologies. Located in South Eastern British Columbia, the West Kootenays includes the following cities and areas; Nelson, Kaslo, Castlegar, Salmo, Creston, Trail, Rossland, Nakusp, New Denver, Slocan Valley and includes areas defined by the Columbia Basin Trust. The region covered by this project is considered rural and remote, and this project will serve to connect and engage these communities through the development of a shared resource for the planning, marketing and dissemination of information about arts and heritage activities. This social innovation will effect change in the social system by affecting the flow of resources. This tool will provide a collective “identity” for the arts sector in the region, and the collective marketing of this tool will increase the visibility of the arts sector and its activities in the region, and thereby increase the number of people who attend and participate in artistic and cultural offerings. This tool will enable the sector to attract new audiences.