The CRD Food Rescue is about rescuing good, edible and healthy fresh food from heading to the landfill or laying on the farmer's field. Food Banks for the past 30 years have been alleviating food insecurity, but have not addressed the root causes of poverty causing individuals to access social supports. Moreover, non-perishables, which have been the staple of food banks, have created long-term health issues for vulnerable communities as they are high in sugar and sodium. Our project is about reclaiming fresh foods, diverting it from the landfill, gleaning it, then re-distributing it to local non-profit agencies not only to increase the health outcomes of their clients, but also to cut agency food budgets so as to increase spending on supportive or poverty elimination programs, specifically housing supports.
Most importantly however, with such high expected volumes of food, we will create a social enterprise where low-income earners who do not access food banks, but are food insecure due to economic barriers, may access this project through extremely subsidized cost. This would not be the sale of the food so as not to cut into the market share of retailers, but for the service of distribution including online component and operations costs. This piece would be linked to income levels to ensure a different customer base than our retail partners. We project generating 30% of our operations cost in the form of revenue within the first 3 years and 50% within 5 years.