Our mission is to protect the lives of whales living in or transiting through Johnstone & Georgia Straits while at the same time educating the public about their responsibilities while on the water. Through our programs Straitwatch and Robson Bight Wardens, we engage directly with the public, alerting them to their impact on whales and other marine mammals. We also intervene directly, diverting pleasure and fishing boats from, intentionally or not, harassing or endangering whales. Recreational boating along the BC coast is steadily increasing. This has created an almost untenable situation for the region's orcas and other cetaceans. Death and injury by propellers and abandoned fishing gear, endless noise, disruption of travelling pods and sleep lines, and the relentless invasion of their space has created an ever-more precarious existence for these animals, whose abilities to thrive or even exist are already under threat from over-fishing and climate change. In order to ensure these animals' ability to survive and prosper, it is crucial not only to continue our efforts to inform the public and protect the whales directly; we must also shift the paradigm through which we perceive our relationship with and responsibility to wildlife. Our intention is to broaden the spectrum of those responsible for the welfare and protection of whales from a small coterie of "experts" to the broader public as a whole.