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Business Objects takes a hike
When it comes to corporate philanthropy, the employees drive the giving at Business Objects, an SAP company. “Old” corporate philanthropy is the CEO writing a check. “New” corporate philanthropy is bringing your employees to the table, enabling them to make a difference.
Business Objects’ employee grant team funds education projects such as Take a Hike, an outdoor education program for disadvantaged youth. As the teens in the program attest, it’s about more than getting outdoors and building snow caves. It’s about helping kids feel good about themselves while developing useful skills, which hopefully encourages them to stay in school.
(Originally aired: 2005)